Privacy Tool
Image Metadata Cleaner
Strip EXIF, GPS location and camera data from your photos. Everything happens in your browser — your image is never uploaded.
The canvas re-encodes the image, which discards all embedded metadata. EXIF orientation is applied to the pixels first, so rotation is preserved. PNG output is lossless; the quality slider applies to JPEG and WebP only.
Why remove image metadata?
Every photo you take carries hidden EXIF metadata — the GPS coordinates of where it was shot, the date and time, the camera and lens, exposure settings, and sometimes your name or copyright. When you share or publish an image, that data travels with it and can quietly expose private information such as your home or workplace.
This free metadata cleaner reads the embedded EXIF and GPS data so you can see exactly what is in your file, then strips all of it by re-encoding the image through an HTML canvas. The before/after panels prove the data is gone. Everything happens in your browser — your photo is never uploaded to a server.
What gets removed
- GPS location — latitude, longitude, and altitude tags.
- Camera data — make, model, lens, and exposure settings.
- Timestamps — when the photo was taken and digitized.
- Author & copyright — artist, owner, and copyright fields.
Removing metadata does not harm SEO: the signals search engines use for image SEO live in your HTML (descriptive file names, alt text, and structured data), not in EXIF. Stripping bulky metadata can even shrink the file slightly, which helps page speed.
Frequently Asked Questions
What is image (EXIF) metadata?
EXIF metadata is information embedded inside an image file by the camera or editing software. It can include GPS coordinates, the date and time the photo was taken, camera make and model, lens, exposure settings, and copyright or author details.
Why should I remove GPS data from photos?
Photos taken on phones and cameras often embed the exact location where they were shot. Publishing such an image can unintentionally reveal your home, workplace, or routine. Stripping the metadata removes those GPS coordinates before you share the file.
Is my photo uploaded anywhere?
No. The Image Metadata Cleaner reads and removes metadata entirely in your browser using the canvas API. Nothing is uploaded to a server, so your photos stay private on your device.
Does removing metadata reduce image quality?
Stripping metadata itself removes no pixels. Because the tool re-encodes the image through a canvas, JPEG/WebP output is re-compressed at high quality (with a quality slider), while PNG output stays lossless. The visible image is effectively unchanged.
Will removing metadata rotate my image?
No. Some photos rely on an EXIF orientation flag to display upright. The tool bakes that rotation into the pixels before discarding the metadata, so the cleaned image keeps the correct orientation.
Does removing image metadata help SEO?
Indirectly. Stripping bulky metadata reduces file size, which helps page speed and Core Web Vitals. Note that genuinely useful metadata for image SEO lives in the HTML (alt text, file name, structured data), not in EXIF, so removing EXIF does not hurt rankings.
What image formats are supported?
You can clean JPEG, PNG, and WebP images. EXIF/GPS metadata is most common in JPEG files from cameras and phones, and those are fully read and stripped.
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